Case Statement

Fundraising Case Statement

The Challenge:

This non-profit sends professionals to work in some of the hardest social and economic places in the world. It relies solely on gifts from donors, foundations and organizations and is most recently ramping up efforts to engage major donors. Something was needed to make the big picture fundraising case in simple, yet compelling language. They also needed a way to introduce multiple projects, each in need of funding.

The Solution:

We proposed developing a nicely-designed, and well-thought-through Case Document building on the theme "Let's Change Tomorrow. Starting Today". The short and simple narrative of this printed piece leads the reader through each of the major areas where funding is needed to create a better tomorrow.  

Once we developed this piece that provided donors a sweeping response to the question "Why Give?", we created a brand-compatible template with detailed budget and project strategy information to match each major area in need of funding. Fundraisers can now introduce these designed project specific requests to donors as their interests emerge.