The Challenge:

Create a video and companion marketing communication pieces to highlight the work of non-profit organization serving socially and economically impoverished communities in Asia and the Arab world.

The Solution:

Rather than the traditional corporate video, we chose to highlight the care and personal attention that our non- profit client provides to the individuals it serves. We blended storytelling through one corporate narratator in a natural setting to match custom footage of a potter working on his craft.

The end result netted an unexpected outcome: tea lights used in the making of the video will become a key component in a fundraising campaign to highlight the needs of communities served — those previously unseen.